GAME 05 / Campaign planning
One hundred points. Four jobs. One objective.
Choose a campaign brief, allocate the complete budget and see whether research, creative, media and measurement form a coherent plan.
LEARNING ARCADE / GAME 05
Budget Lab
Free educational planning game. The suggested allocation is a teaching scenario, not financial advice or a universal media formula. Your last plan stays only on this device.
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Play. Understand. Continue.
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