MAKE ME RICH

GAME 05 / Campaign planning

One hundred points. Four jobs. One objective.

Choose a campaign brief, allocate the complete budget and see whether research, creative, media and measurement form a coherent plan.

LEARNING, NOT GAMBLINGNO PAYMENTS OR PRIZESPROGRESS STAYS ON YOUR DEVICENO ADVERTISING REWARDS

LEARNING ARCADE / GAME 05

Budget Lab

ALLOCATED100/100
ResearchAudience, barriers and baseline
15%
CreativeConcept, assets and landing page
25%
MediaReach, frequency and channel delivery
45%
MeasurementExperiments, quality and analysis
15%

Free educational planning game. The suggested allocation is a teaching scenario, not financial advice or a universal media formula. Your last plan stays only on this device.

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Play. Understand. Continue.

The result is a starting point. Open the connected guide, play today's challenge or ask for a random discovery.

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